Hey, I'm Lachlan
I'm the founder (and sole human) behind Golden Marketing.
I started Golden Marketing because I kept seeing the same thing on the Northern Beaches: great tradies and small business owners doing incredible work, but struggling to get noticed online. They were losing jobs to competitors who weren't as good, but who happened to show up first on Google.
That didn't sit right with me.
I'd spent years learning digital marketing, building websites, running ads, figuring out what actually moves the needle for small businesses. Not the fluffy stuff. The stuff that generates real enquiries from real people.
So I built Golden Marketing to give Northern Beaches businesses the kind of marketing support they actually deserve, without the big agency price tag, the jargon, or the lock-in contracts.
What I actually do
Day to day, I help local businesses get found online and turn that attention into real enquiries. That means setting up and optimising Google Business Profiles so you show up in the local map pack, running Facebook and Instagram ads that bring in leads, building fast websites that turn visitors into customers, and improving search rankings over time so the work compounds. For businesses that want the lot handled, the Monthly Growth Retainer ties it all together.
When you work with Golden Marketing, you work with me directly. There's no account manager who barely knows your business, no overseas team running your ads, and no handballing your work to someone you've never met. I write the copy, build the campaigns, pull the reports, and pick up the phone. That's not a limitation, it's the whole point. Small businesses get better marketing when the person doing the work actually understands the business.
Who I work with
Most of my clients are local trades and service businesses: electricians, plumbers, builders, landscapers, and the kind of hard-working operators who are brilliant at their trade but never had the time to sort their marketing. I've run lead-generation campaigns for electricians across the Northern Beaches and Newcastle, built websites for bricklayers, and managed Google Business Profiles that pull in local search traffic week after week. You can see exactly how one of those campaigns performed in the Connery Electrical case study, where a tightly targeted Facebook campaign delivered four converted leads in eleven days at $17.48 a lead.
While the Northern Beaches is home and the heart of what I do, good marketing doesn't stop at a postcode. I work with trade and service businesses across Sydney and around Australia, because campaigns like Facebook ads, Google Business management, and SEO are run remotely and work just as well wherever your customers are.
The honest bit
I won't promise you page-one rankings in a week or ten times your revenue in a month. Nobody can deliver that honestly, and anyone who promises it is either inexperienced or hoping you won't notice when it doesn't happen. What I will promise is straight talk, real reporting you can actually understand, and work focused on the only metric that matters: enquiries from people ready to buy. If it's not working, you can walk away. No lock-in, no hard feelings. I'd rather earn your business every month than trap you in a contract.